the BIT in Milan, ITB in Berlin and
VINITALY
VINITALY
"cultural and gastronomic routes Paestum Agropoli is the tourism marketing project will be implemented by municipalities of Agropoli Paestum Capaccio and through a series of joint actions of communication and promotion of tourist markets and agribusiness.
The initiative was presented this morning, at the Office of Tourism in Capaccio, by the Mayor and agropolese Franco Alfieri capaccese Pasquale Marino. Present Deputy Mayor and Head of Tourism of Agropoli, Mauro Inverso, President of the City Government Poseidonia Martinangeli Corrado, City Council, Capaccio and Raffaele Carmine Caramanti Barlow.
The project will develop in 5 actions. The first two measures to be undertaken during the week are: participation in "Casa San Remo, with tastings daily throughout the duration of the Festival of Italian Song, mozzarella di Bufala Campana and local wines, with a day (the February 17) entirely dedicated to the public and the tourist attractions in Agropoli Paestum by representatives of both institutions, and the presence at the International Tourism Exchange (BIT) at the Milan Fair Rho at the stand of the Campania Region, and presentation (19 February) of the main events and regional tourism offer tasting mozzarella dop.
Under the marketing plan, there are three other important events: Agropoli, Paestum, in fact, after Milan and San Remo, will participate in ITB Berlin (9-13 March), the stand of the Campania Region; Vinitaly Verona (7-11 April), and presentation Itinerary "The Streets of the Mozzarella and the Mediterranean diet" in Rome, finally, will organize a press conference to journalists from international media.
"It fulfilled a dream and a collaboration between two major cities that must develop strategies to promote tourism in synergy - says the mayor of Capaccio, Pasquale Marino - this is due to the sensitivity of the two governments that back in November signed a Memorandum of Understanding in this context. We think, therefore, for cooperation in key business systems, professionals and institutions with the aim of creating an integrated range of products and services related to tourism food and wine and the environment. "
"We strongly believe that the two cities - says the mayor of Agropoli Franco Alfieri - complementary to tourism and the basic conditions required to work in harmony, enhancing their natural resources, historical, cultural and gastronomic, as well as the services, from our port to hotel hospitality. "
"I gained valuable experience - said the Head of Tourism of Agropoli, Mauro Inverso - that the wider project to promote tourism in the territory that we intended to start in strong synergy with Paestum, allow to introduce our city to a large and selected public. Agropoli Paestum and greek together ever since Roman times to the point that would suggest some archaeologist who was the temple of Poseidon on the Acropolis hill and Agropoli was the natural port for the Greeks and Romans to Paestum.
"We decided to focus - the delegates to the state tourism Capaccio, and Raffaele Carmine Caramanti Barlow - on the synergy between our two people to believe strongly that by working directly with local partnerships and new development opportunities can be born and grow promotion and territorial marketing. "
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